Sustainability in Action (SiA) Approaches

Table of Contents


    Sustainability in Action (SiA) Approaches are ways SiA organization implements projects.

    They direct all SiA activities including researches, development projects and consultancy services if applicable.

    Generally, All approaches intend to increase the sustainability of SiA Organization activities and ensure that any activity done by SiA has a long-term impact on beneficiaries.

    Approach #1: Social Business Approach

    Origin of Social Business Approach

    This approach is inspired by Yunus Social Business Model that defines social business as a business with a social mission at its core. 100% dedicated to solving human problems. A social business creates income for disadvantaged populations or serves them as its primary customers. 100% of the organization/company profits are reinvested in continuing the organization’s social mission.

    A social business is an organization/company with a social mission at its core. Set up to solve a specific problem to the benefit of poor or disadvantaged members of society, social businesses operate exactly like normal companies except for a few small differences.

    Social businesses generates profit and aim to be financially self sustaining. This allows social businesses to re-invest profits back into generating sustainable social impact.

    Seven principles of social business

    These were developed by Professor Muhammad Yunus and Hans Reitz, the co-founder of Grameen Creative Lab:

    1. Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization.
    2. Financial and economic sustainability
    3. Investors get back their investment amount only. No dividend is given beyond investment money
    4. When investment amount is paid back, company profit stays with the company for expansion and improvement
    5. Gender sensitive and environmentally conscious
    6. Workforce gets market wage with better working conditions
    7. …Do it with joy

    Application of Social Business Approaches in SiA

    SiA Organization is not a Business entity and does not intend to conduct businesses. The Social Business approach is applied and promoted in SiA initiatives including programmes/projects and campaigns.

    The purpose of adopting the Social Business Model is to ensure the sustainability of SiA Programme/Project through encouraging sustainable utilization of resources during and after project phaseout.

    Why Social Business Approach

    1. Ensure continuation of activities after project phaseout
    2. Facilitate long term impact of Projects
    3. Solve social-economic problems in the community
    4. Promote financial sustainability of SiA’s beneficiaries income-generating projects facilitated by SiA

    What SiA intends to do

    1. Encourage formation of social business organizations/companies/groups
    2. Facilitate adoption of Social Business Model in Social Business organization/companies/groups
    3. Link Social business companies/groups with financial agencies and encourage the use of Social Business Model

    Approach #2: Development Oriented Researches for Learning Approach

    SiA aim to conduct research focusing on

    Problem solving

    Research that solves Social, Economic, and Environmental Problems


    Research in collaboration with beneficiaries and Development Stakeholders


    Research that intends to gain knowledge


    Research that includes sharing of gained knowledge

    Validity and Reliability

    Research that uses the best method, technique, and measurement.

    Reliability is about the consistency of a measure, and validity is about the accuracy of a measure.