This campaign intends to promote local branding and educate consumers about the economic and social advantages that independent and local businesses bring to a community.
This campaign aims to support local businesses to;
- Increase marketing efforts
- Create a loyalty program
- Get involved with other businesses
- Access alternative financing
The purpose of this campaign is to create a thriving local economy by maximizing the potential of local businesses and increasing their market share (business, government, and consumer purchases) relative to non-locally owned businesses.